About

The story behind the system

JuicyCRM was born from frustration, fuelled by purpose, and built to simplify your business life.

Book A Demo

Why I started JuicyCRM

JuicyCRM was born out of one simple frustration: small business owners like my clients needed smarter systems, but the tools available just weren’t cutting it.

  • They were clunky.
  • They were overpriced.
  • And worst of all, they only solved part of the problem.

I was watching hardworking, service-based business owners hack together a mishmash of expensive platforms, trying to automate and scale their operations… and getting nowhere fast.

So I went hunting for something better – and I finally found it. A powerful CRM and automation engine designed for agencies that I could tailor for real business owners running real businesses. That’s when JuicyCRM came to life.

Now, JuicyCRM is the system behind the scenes that helps business owners simplify, automate, and grow – without needing a degree in tech or a stack of disconnected tools.

JuicyCRM: Your Business Command Centre
JuicyCRM: Your Business Command Centre | A man smiles while working on a laptop in a stylish, modern office setting.

Why JuicyCRM?

JuicyCRM is built to be:

  • Affordable for small businesses
  • Easy to navigate (no tech tantrums here)
  • Powerful enough to replace half your app stack
  • Flexible enough to integrate with the rest

Whether you’re a one-(wo)man show or growing a small team, JuicyCRM gives you the structure and space to scale – with more ease and less stress.

Book a demo

A note from Heidi

Hey, I’m Heidi – founder of JuicyCRM and the brains behind Zesty Virtual Assistants. I’m a systems nerd, a small business cheerleader, and someone who genuinely loves seeing businesses thrive.

I built JuicyCRM because I saw too many business owners overwhelmed by disconnected tools, messy client processes, and tech that just didn’t get them. You deserve systems that make running your business easier – not more complicated.

When I’m not fine-tuning workflows or helping business owners fall back in love with their admin, you’ll find me sailing with my family or supporting business and getting creative with our team over at Zesty Virtual Assistants.

Thanks for stopping by – now let’s make your business run juicier.

Book a demo
JuicyCRM
saved annually by replacing multiple software subscriptions with JuicyCRM
faster onboarding for new clients when using JuicyCRM’s forms, calendar booking, and client portal features
higher engagement on email campaigns when sent with personalised automation from JuicyCRM
of users say that having all their tools in one system makes their business run more smoothly

Ready to see JuicyCRM in action?

JuicyCRM gives you the tools to work smarter, serve clients better, and free up your brain for the work you actually enjoy.

Book your free 1:1 demo today.

Let’s build your Business Command Centre together.

Book a demo