# About - Link: https://juicycrm.nz/about/ - Published: 2025-04-01T02:54:18+13:00 - Author: Heidi Wruck # About ### The story behind the system #### JuicyCRM was born from frustration, fuelled by purpose, and built to simplify your business life. [Book A Demo](https://juicycrm.nz/book-a-demo/) ## Why I started JuicyCRM ### JuicyCRM was born out of one simple frustration: small business owners like my clients needed smarter systems, but the tools available just weren’t cutting it. * They were clunky. * They were overpriced. * And worst of all, they only solved part of the problem. I was watching hardworking, service-based business owners hack together a mishmash of expensive platforms, trying to automate and scale their operations… and getting nowhere fast. So I went hunting for something better – and I finally found it. A powerful CRM and automation engine designed for agencies that I could tailor for real business owners running real businesses. That’s when JuicyCRM came to life. Now, JuicyCRM is the system behind the scenes that helps business owners simplify, automate, and grow – without needing a degree in tech or a stack of disconnected tools. ![JuicyCRM: Your Business Command Centre](https://juicycrm.nz/wp-content/uploads/ 2025/03/2g.svg "JuicyCRM") ![Xero Advisor Certified](https://juicycrm.nz/wp-content/uploads/2025/10/xero-advisor- certified-individual-badge-1024x514.png "JuicyCRM") ![JuicyCRM: Your Business Command Centre | A man smiles while working on a laptop in a stylish, modern office setting.](https://juicycrm.nz/wp-content/uploads/2025/ 04/a-man-smiles-while-working-on-a-laptop-in-a-stylish-modern-office-setting.-20955061- scaled.jpg "JuicyCRM") ### Featured on the Get Savvy Podcast: ## Why JuicyCRM? ### JuicyCRM is built to be: * Affordable for small businesses * Easy to navigate (no tech tantrums here) * Powerful enough to replace half your app stack * Flexible enough to integrate with the rest Whether you’re a one-(wo)man show or growing a small team, JuicyCRM gives you the structure and space to scale – with more ease and less stress. [Book a demo](https://juicycrm.nz/book-a-demo/) ## A note from Heidi Hey, I’m Heidi – founder of JuicyCRM and the brains behind [Zesty Virtual Assistants](https://www.zestyva.co.nz). I’m a systems nerd, a small business cheerleader, and someone who genuinely loves seeing businesses thrive. I built JuicyCRM because I saw too many business owners overwhelmed by disconnected tools, messy client processes, and tech that just didn’t get them. You deserve systems that make running your business easier – not more complicated. When I’m not fine-tuning workflows or helping business owners fall back in love with their admin, you’ll find me sailing with my family or supporting business and getting creative with our team over at [Zesty Virtual Assistants](https://www.zestyva.co.nz). Thanks for stopping by – now let’s make your business run juicier. [Book a demo](https://juicycrm.nz/book-a-demo/) ![JuicyCRM | Heidi Wruck](https://juicycrm.nz/wp-content/uploads/2026/01/Zestyc2025_Tabitha- Arthur-Photography_hr-38-scaled-e1768957604379-1024x979.jpg "JuicyCRM") saved annually by replacing multiple software subscriptions with JuicyCRM faster onboarding for new clients when using JuicyCRM’s forms, calendar booking, and client portal features higher engagement on email campaigns when sent with personalised automation from JuicyCRM of users say that having all their tools in one system makes their business run more smoothly ## Ready to see JuicyCRM in action? JuicyCRM gives you the tools to work smarter, serve clients better, and free up your brain for the work you actually enjoy. Book your free 1:1 demo today. Let’s build your Business Command Centre together. [Book a demo](https://juicycrm.nz/book-a-demo/) ## What our customers are saying… * ### 100% worth the investment! * > We needed expert support to streamline our operations and better manage the > growing demands of our business, Canine Comprehension. Specifically, we were > looking for assistance with CRM implementation, to ensure our automation and > workflows were efficient and scalable. > Heidi’s team stepped in and provided > incredible support. They helped us implement a tailored CRM system that integrated > seamlessly with our existing tools, making client management and communication > much smoother.The difference Heidi’s Juicy CRM has made for our day-to-day > operations is remarkable. With their help, we’ve streamlined processes, reduced > manual admin work, and improved our ability to track client interactions and > project outcomes. This has allowed us to focus more on delivering exceptional > services to our clients and keeping up with growing our business.What stood > out most about working with Heidi was her proactive communication and genuine > care for our success. She took the time to understand our unique needs, offered > thoughtful solutions, and was always available to answer questions or troubleshoot > issues. Her passion, professionalism and friendly approach made the entire > experience stress-free and enjoyable.If you’re looking for a team that combines > technical expertise with outstanding customer service, Zesty and JuicyCRM is > the way to go. They don’t just provide solutions—they become a trusted partner > in helping you achieve your business goals. I highly recommend them to anyone > seeking to enhance their operations and create a more efficient, organised > workplace. * ![Canine Comprehension](https://juicycrm.nz/wp-content/uploads/2025/03/Canine- Comprehension-logo-100px.png "JuicyCRM") * Sarah Macdonald * Canine Comprehension * ### Juicy is a game changer of platforms. * > No more struggle of trying to make things talk to each other, and paying endless > subscriptions. Everything is in one place and one affordable price. > From proposals, > to social scheduling, email marketing, booking calendars, CRM, automation and > so much more! It’s an easy decision. The platform is so powerful and always > getting better. * ![The Marketing Baker](https://juicycrm.nz/wp-content/uploads/2025/03/the-marketing- baker-logo-300x254.png "JuicyCRM") * Candice Baker * The Marketing Baker * ### JuicyCRM will make the biggest impact in your business * > JuicyCRM solved many of the needs I had in one place – our CRM, Email marketing, > sales pipelines, automations, managing reviews, appointment setting amongst > other things. The support was outstanding , and blew me away. I had help every > step of the way beyond just the onboarding, and all very personal and available > whenever we needed it. > JuicyCRM is the software that will make the biggest > impact in your business over all others. Heidi rocks! * ![Auckland City Painters](https://juicycrm.nz/wp-content/uploads/2026/02/Auckland- City-Painters-sq.png "JuicyCRM") * John Pujol * Auckland City Painters